Eversight’s Offer Innovation Suite is built to leverage automation and artificial intelligence to uncover better performing promotions in current market dynamics via real-world experimentation, unlocking the ability learn from shoppers in a continuous, agile way. Promotional calendars have traditionally been built on a backward-looking basis using historical data. Promotions that ‘worked’ the previous year are slotted in, and over time shoppers adjust to expect the same repetitive offers. At Eversight, we recognize that AI-driven experimentation enables a far better approach. Shopper behavior is constantly changing, demanding shifts in promotional strategy in response. Leverage the Eversight software to spend less time analyzing historical data and more time identifying promotions that drive business results in real-time, to surface and prioritize insights across the business in a one-stop-shop where teams can access relevant guidance, and to visualize the entire landscape of offers activated in-market to highlight team successes and opportunities for improvement.
Experimentation: Eversight automatically senses market dynamics, analyzes performance, and prioritizes offers that need to be optimized. Machine learning algorithms and AI design and execute intelligent experiments at low cost directly with real shoppers to uncover what resonates today and actually disrupts shopper behavior.
Guidance: AI engines recommend better performing promotions identified during experimentation, while software-as-a-coach empowers your team to focus on the highest impact opportunities to deploy in-market. The software enables the development, dissemination, and management of strategic guidelines on offer structure, discount depth, product bundling, and more from a single repository in the Eversight system.
Tracking: Sensing capabilities automatically track in-market event execution and compliance to guidelines with unparalleled visibility, allowing users to understand ongoing marketplace compliance across customer teams. Tracking completes a full-circle approach to offer optimization by coaching leadership and field teams through the process on a continuous loop.
