crystal is the virtual advisor for organizations who have vast amounts of business data available, however often non-correlated and scattered across various sources. These enterprises realize the inherent value of their data, but also the difficulties in extracting value from it, and turn it into actionable, operational decisions.
Our customers are not only aware of the value of their data, they know that their employees are too. They also know that by overcoming the main hurdles—time and data literacy skills—that separate them from that value, they can significantly improve the way they do business.
One of our customers said: “Our sales agents always knew where the data was, and they would refer to it regularly. crystal has halved the time they spent sifting through and analyzing data. Time they can now use to achieve better results in their day-to-day activities”.
Our customers want a product that is simple to use, accessible—i.e. requires little to no training—customizable and adaptable to their specific needs, which may change over time.
crystal, is the first virtual advisor for business intelligence that leverages a customer’s previous BI and data preparation efforts and investments, adding value to and complementing existing tools instead of replacing them.
Out of the box, users can connect their data sources to crystal, set up the advisor’s business knowledge graph (her AI engine) and train the advisor to answer their questions and provide the answers they need—on the basis of a user’s data sources, crystal can guide data exploration and suggest best next steps and forecast future trends.
Thanks to natural language processing, users can “talk to their data” and build a narrative based on it—past, present and future—regardless of their data literacy skills.
crystal is 100% cloud-based—clients’ data is never copied, but streamed in real time to avoid security issues.
Unlike traditional BI tools, that capture data in a standardized format—the same for all customers and users—and crystallize it in a dashboard or graph, crystal starts from a customer’s specific needs and builds a dynamic narrative with their data.
