Great creative insights, easy to use. Fantastic tool.
What do you like best?
Cross-channel insights on Creative. Cuts across all my performance marketing channels, including FB, IG, Tiktok, Pinterest, YouTube and LinkedIn. It's super easy to use. My marketing & creative teams use it every day.
What do you dislike?
I'd like to see more channels in the platform, but this is being addressed. They are regularly adding new channels into the UI. I might be an outlier, as we advertise across a bunch of different publishers. However, if you are primarly driving advertising through FB, Instagram, YouTube, Pinterest, Snap and TikTok, this perfectly fits the bill.
What problems are you solving with the product? What benefits have you realized?
Creative insights helps me understand what Creative is working across my channels and which ones are not. It not only visualizes best performing ads but it also helps me see what the themes/components are about the best/worst performing ads. This, in turn, fuels new creative ideas and thinking to ensure my team is regularly pushing out new, performant creative.