Convertkit

What do you like best?

Convertkit offers all the marketing automation services required for small businesses in an affordable way, the best features I can think of are subscriber management, autoresponder, building landing pages, and forms. Basically, it's free to use for individuals, and for small businesses, it's very cheap and valuable for money. Another good thing about convertkit is the ease of use, even laymen can use it to create email marketing campaigns and set up the whole process. Another good thing to mention is subscriber management, it offers to segment into 4 categories and it offers to show analytics like how many subscribed, and all, which makes users' life peaceful.

What do you dislike?

While building the email marketing sequence, the editor is not great, it can be improved. The support videos are not there for people to use and there is no in-person training, if that happens it would be a great support to all the companies out there. In the email editor, there is no spell checker as well, we can see the same feature in many other competitors in the same segment.

Recommendations to others considering the product:

One of the best marketing automation tools I have ever come across, this is useful for many scenarios. No second thoughts to purchase.

What problems are you solving with the product? What benefits have you realized?

Marketing automation problems, it was a pain before this tool. This tool is for technical users rather than normal users as it gives that flexibility over others in the same segment, as people need to know how to insert code snippets in the editor, but that can be learnt as its easy and usable.