Simple, and provides key filters needed to refine your data searches to create accurate data sets
What do you like best?
Having the option to export key data from my day-to-day prospecting has helped to support our sales team secure high value opportunities for our clients by providing accurate email addresses and direct dials.
Within my role, part of my responsibilities is building online networks for our sales teams. Having Cognism at the start of new campaigns allows me to see how many of our prospects are on LinkedIn in our targeted accounts and allows me to plan more effectively in regard to how long it will take to connect with prospects and provide my clients with more realistic time measurements. Before Cognism, I was in a way going in blind and was unsure of the size of the task ahead without the view of just how many relevant prospects were on LinkedIn.
What do you dislike?
Cognism is great for new campaigns, however for historic data sets it has proven difficult to accurately match such things as company names and contact details which leads to duplications in our CRM, therefore, creating manual ‘fixing' hours for our internal data teams. I appreciate that not all data can be 100% accurate but I have experienced issues such as, LinkedIn URL's not working, high bounce rates on email addresses and job titles being old titles a prospect has held and not their most current.
Recommendations to others considering the product:
Ensure you have internal data processes ironed out ahead of launching Cognism into your operating model, also ensure that you review the fields and modules within your CRM in order to mirror and best match the insights/data you receive from Cognism.
What problems are you solving with the product? What benefits have you realized?
As expressed in my first point, Cognism is helping me better plan my teams time and provide more accurate timelines to my clients in regards to how long it will take us to make the first touch point of our prospects social media sales journey (ie a connection request). The Chrome extension also is useful when looking for email address or numbers for selected prospects.
