ClickTale for Apps

What do you like best?

Easiest implementation of all app analytics we've tried. A close second to Appsee. And of course, their years of experience with heatmaps shines through here too.

Their single line import into our tracking container was as simple as installing it on a website. Their remote script was fast and didn't add more than half a second in any tests that we did, but we loaded asynchronously so it was minor.

Client took the heatmaps and limited crash analytics and actually used them as the basis for another app for a different organizational department.

What do you dislike?

The crash analytics are not even close to being worth the investment.

While our client loved the heatmaps, we found that on mobile, their use is quite limited. Heatmaps are incredibly valuable for those using smaller devices with one hand but the bigger screens had taken over greater than a 50% share on the project that we were working on so it was not as important.

Recommendations to others considering the product:

Appsee is better, by a long shot. However, ClickTale has a much easier setup and premise than Appsee. Definitely add it into your tracking container if your UX team is involved heavily. If you're limited on funds, this is a good choice too. However, for something more comprehensive, you can go with Appsee.

What problems are you solving with the product? What benefits have you realized?

We were running multi variant and simple split tests on a plethora of UX changes or a major US retailer's app.

We tested quite a few (those that didn't slow the app down or have any cross interactions with each other through the standard Google Tag Manager SDK container.