Efficiency and consistency aficionado
What do you like best?
Apart from the upsides of the product that allow you to efficiently and consistently tag URL's for any tagging you require (we used Adobe Analytics and Google Analytics UTM tagging) - another huge benefit about Claravine is the five-star support provided by the account managers. We were able to create custom templates in Claravine to also ensure we were naming assets correctly, and also feeding data from Claravine in to our other reporting platforms. The team was always happy to help and in the end, the standard product offering they sell, alongside the custom offering they built for us, really created efficiencies across the team, which fed through to the entire business and leadership. Another thing I loved was the automatic excel export to your email of submissions - ten out of ten!
What do you dislike?
I am unable to think of any downsides. The platform is evolving and I experienced no issues with this.
What problems are you solving with the product? What benefits have you realized?
We were solving for inefficiency (using multiple platforms to tag different URL's and different spreadsheets for naming), consistency (no way to reject certain inputs, and the typical excel column drama) as well as reducing the need for manual manipulation of reporting. We were able to solve each of these and truly realised the benefits of having it all within one system.