CAKE provides performance marketing software with solutions for affiliate marketing, lead generation and multichannel marketing that enables advertisers, networks and publishers to manage, measure and optimize marketing performance in real-time.
Affiliate Marketing: Manage and measure partner marketing programs, optimize performance for the highest profitability and attract valuable partners.
Lead Generation: Maximize lead generation efforts through a holistic view into the management and optimization of traffic sources, lead buyers and lead quality, and determine routing across available lead buyers for the highest revenue, in real-time.
MultiChannel Marketing: Measure true customer acquisition costs across channels against the customer lifetime value and enhance campaign performance and multichannel strategies along the customer journey.
CAKE is headquartered in Newport Beach, Calif. with operations in London and New Delhi. For more information, visit www.getCAKE.com.
Administrator in Marketing and Advertising
Advanced user of CAKE
★★★★★
Great system for affiliate and lead management
What do you like best?
That you can manage affiliate traffic as well as leads in one system. The system handle pixels fairly well for the most part. Support is pretty good, especially working with Aldo or Eric.
What do you dislike?
Trying to get custom features built out is like pulling teeth. Something as simple as firing postback url pixels on http posted leads is impossible.
Recommendations to others considering the product:
It's a great system, just need to know the limitations, and how to get around these limitations.
What problems are you solving with the product? What benefits have you realized?
When there are 3rd party integrations like Briteverify, Cake does not store the results, so if you have no options but to rerun email validation on the leads again. Also, duplicate leads are not stored, and just silently deleted. Causes issues if affiliates are asking for reason why they're not getting paid and we can't find the leads in question. You can't carry fields like affiliateid and subid's into the conversion page url using tokens.
Review source: G2.com
