BrightEdge, the global leader in enterprise organic search and content performance, empowers marketers to transform online content into business results, such as traffic, conversions and revenue. The BrightEdge platform is powered by a sophisticated deep learning engine and is the only company capable of web-wide, real-time measurement of content engagement across all digital channels, including search, social and mobile. BrightEdge’s thousands of enterprise customers include global brands and 64 of the Fortune 100 and 9 out of 10 leading global digital agencies. The company has a global presence across North America, APAC, LATAM and EMEA and is headquartered in Foster City, California.
BrightEdge’s Enterprise grade technology that brings together business and search intelligence to power digital performance. BrightEdge helps marketers discover new search and digital opportunities and understand the customer experience in macro and micro detail.
Marketeers utilize our all in one platform solution to optimize and automate content in real-time to deliver instant results.
Marlena S.
Advanced user of BrightEdge
★★★★★
What do you like best?
I really love how BrightEdge lists our the individual keywords in a row and shows you their movement. You can see Google rank, Google Maps rank, Bing rank, and Bing Maps rank. I do not optimize for additional search engines, so you would have to check if they do thinks like Yahoo or Yahoo Maps. I also really like that they use ABC for your placement on the map pack. The chart also shows a little building icon next to the keyword if word displays a local pack for that search term.
What do you dislike?
I dont like that you can only see one month compared to the last month for the rankings table. You can see month over month in the summary chart. But I cant compare the movement for a specific word without opening previous reports or changing the comparison dates. But then I still have to write down the results if I want to compare how certain words ranked over a long period of time. SEO is constantly changing, so month over month view of our important keywords isn't totally helpful without additional work.
What problems are you solving with the product? What benefits have you realized?
We have over 80 websites and growing. We are able to track keywords and our SEO presence easily and are able to download PDF reports to share with key stakeholders in the company. Without a tool like BrightEdge, we would not be able to prove the work on SEO that we are putting into our websites every day. BrightEdge helps us prove that our marketing dollars are being spent in the right places.
Review source: G2.com
