Powerful engagement platform
What do you like best?
Braze is a powerful all-in-one platform for email, push notifications, in-app messaging, SMS, web push, web messaging, and content cards. Braze has been a great partner, listening to feedback and taking product recommendations back to the appropriate teams. We've had great success using Braze. It has introduced many features that have helped our team's ability to scale new products and engage our user base. Braze has great personalization tools such as Liquid Logic, Connected Content, and webhooks that allow us to create unique, one-to-one journeys for our users that drive clear impact.
What do you dislike?
Braze is quite expensive, as you have to pay for data point consumption. Once you've reached a level of sophistication with your attributes, events, and general scale, you are paying a lot to maintain and consume data required for developing engagement programs through Braze. Braze could improve upon its reporting capabilities as well as Canvas. The engagement report tool is clunky and difficult to use. Canvas is a great journey tool in theory, but there are many nuances with it that make it difficult to use. The team also recently implemented SMS as a new channel. As one of the first Braze customers to do so, the road to implementation was quite rocky. Braze could improve upon their onboarding processes for new products and features.
Recommendations to others considering the product:
Make sure to investigate deeply what features you would leverage, and forecast clearly any associated costs to attributes, events, and other data points you would need to be successful with Braze as each data point consumed is a cost.
What problems are you solving with the product? What benefits have you realized?
Braze allows the team to create relationships with our users and keep them engaged. We have the ability to trigger a variety of communication types after key actions or behaviors without our product to nurture every stage of the lifecycle and funnel. Braze has powerful personalization features that improve overall campaign performance. Braze is also a key element to our ability to launch and scale new products or features.
