Avora

What do you like best?

You can't optimize your business for maximum growth if you don't know what's helping (or hurting) your bottom line. As someone who really likes to nerd out on the numbers, I really like how you can subscribe to a specific metric that matters most to you and receive instant alerts when unusual things are happening that might be typically overlooked. This allows me to make smarter, informed decisions moving forward and learn what is or isn't working best in my marketing efforts.

What do you dislike?

Although the interface is very clean and easy to navigate, there is a slight learning curve to understand all of the various tools and options available to you. This is not a bad thing however, as the level of detail here can really allow you to dive deep into your metrics once you understand everything the software has to offer.

Recommendations to others considering the product:

If you want to have all of the information you need to make better business decisions, you need to at least give Avora a try. Every insight you have available to you is an edge you have over the competition, and in an increasingly competitive environment, this software is a secret weapon to those looking for that edge.

What problems are you solving with the product? What benefits have you realized?

Conversions are the lifeblood of any business. With Avora, when my conversion rates fall outside of the trending norm, I receive an alert and instantly jump into the app where I can conveniently view all of the information I need to determine exactly why my rates have fallen. I can then tweak, A/B test, and reevaluate the results of all changes to optimize my conversions and not only get them back to their normal range, but drive a noticeable increase as a result.