The most complete SEO tool in the market currently. Exhaustive data analysis capabilities
What do you like best?
Ahrefs is the best SEO tool available out there providing complete information on the performance and analytics of the SEO side of your digital presence. From monitoring the rankings of your keywords to doing an integrate content gap analysis, Ahrefs provides you with multiple options to easily acquire and understand your data along with allowing you to formulate a workable strategy to progress your SEO efforts.
What do you dislike?
The only thing that is not good in Ahrefs is that it has a very steep learning curve. A lot of new members on my team do not take it at first because its interface is highly counterintuitive and difficult to understand. Even understanding the most basic functionalities like finding out the current SEO metrics of a competitor site takes a lot of time and practice to get it right.
Recommendations to others considering the product:
If you want to really step up your SEO game then opt for Ahrefs but a word of caution here is that you need to understand it completely in order to make sure that its advantageous for you to have it. Ahrefs offers multiple tutorial videos on YouTube on its own channel so go through them first before even starting to use it otherwise you'll be lost even if you buy the best plan they offer.
What problems are you solving with the product? What benefits have you realized?
With Ahrefs, we have managed to increase the traffic on our website by almost 300% over two quarters. We have managed to understand which keywords our competitors are targeting, what makes them rank on those keywords, how much effort is required on our end, and what next steps should we take to go from point A to point B in our SEO plan. On top of this, we use it to guide and train our teams on the latest SEO strategies by making them go through the various features available like link intersect, internal backlink analysis, an overview of current backlink domains, etc.
