Adverity

Adverity is a marketing analytics and visualisation tool.

Languages supported: German, English, French, Spanish

Platforms: Mac, Win, Linux

Price: $$$$$

Business Size: 0

9.0/10 (Expert Score) ★★★★★
Product is rated as #9 in category Big Data Integration Platform
Ease of use
8.2
Support
9.0
Ease of Setup
8.6

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Adverity is an intelligent marketing analytics platform specialized in enabling data-driven marketing teams to make better decisions and improve performance, faster and easier. By transforming siloed data into actionable insight, Adverity reduces the complexity in demonstrating the return on investment of multichannel campaigns.

Through automating data integration from hundreds of sources, our vendor-agnostic, end-to-end platform delivers a single view of marketing performance across your business. With the help of powerful data visualizations, Adverity reveals tangible business impact of marketing activities and improves performance by uncovering real-time opportunities to fuel growth with augmented analytics.

Adverity is on a mission to empower teams to effortlessly utilize their data and turn it into powerful insights, decisions and actions. Founded in 2015, Adverity powers the marketing intelligence of some of the world’s leading brands and agencies, including IKEA, Red Bull, GroupM, Unilever, Omnicom, Barilla, JD Sports and Forbes. Our fast-growing company is headquartered in Vienna, and has offices in London and New York.

Adverity
Adverity

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Customer Reviews

Adverity Reviews

Emiliano B.

Advanced user of Adverity
★★★★★
Flexible and powerful

What do you like best?

Adverity allows you to easily connect (and possibly transform) data from many different sources.

It costs less with respect other main competitors, since it approaches the proposition in a modular way, allowing you to only pick the functionalities needed.

Plus the support team is great in fixing issues and developing new features and capabilities.

What do you dislike?

A dashboard on volumes of data processed by date, super high-level, might be useful to be shown in the homepage

Recommendations to others considering the product:

You need to have at least some data skills in-house to properly adopt the tool

What problems are you solving with the product? What benefits have you realized?

We managed to become central in data governance, annihilating redundancy in manual reporting and building a single source of truth for all members in the team, from the operatives up to the C-levels.

Review source: G2.com

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