The best programmatic platform that I've used
What do you like best?
* Easy of use
* Responsiveness of the team
* Fully capable
I've used several programmatic platforms and this is the most user-friendly and logical. The lay out minimizes user errors and it is easy to upload and manage campaigns. Reporting is complete, fast and intuitive. The customer service is top-notch. For example, we requested that they integrate with audio inventory and while it didn't happen overnight, the team was responsive, evaluated the business opportunity and completed the integration.
We've worked with Acuity since 2011 not because we have to but because we choose to.
What do you dislike?
Works best with Chrome, I use tend to use Firefox.
This is nitpicking a bit, but Acuity bills on calendar month, would like the flexibility to bill on broadcast month to align with legacy media.
Recommendations to others considering the product:
They are super helpful.
What problems are you solving with the product? What benefits have you realized?
We deliver programmatic advertising campaigns for clients. Acuity let's us find the right users, and it's AI helps us optimize to desired outcomes.
We offer programmatic buying services to our clients and Acuity is our go-to platform.
