Outstanding partnership for strategic impact and marketing ROI
What do you like best?
From the very beginning, I've been impressed with PureB2B's approach to customer relationship management. They are responsive, consultative, proactive at problem-solving, and accommodating to our various startup "quirks".
They deliver on time and act as guides in the lead gen, content marketing, and lead nurturing realms.
I've been consistently impressed with the quality of the leads they've provided us. Their willingness to go the extra mile with targeting means we've been able to tie qualified pipeline opportunities directly to this source quickly. The price is right, meaning this is an affordable option for small businesses that will produce outsized impact. An excellent growth vehicle!
What do you dislike?
My only somewhat sub-par experience with PureB2B was when we contracted with them to produce an eBook. The content team was terrific to work with; however, our messaging and positioning is so nuanced, it was tough to get a draft that worked well for us. I ended up doing a lot of direct writing and editing myself. That being said, we're having this problem with other external copywriters, so we're likely just not a good fit for any outsourced content development at this time. I would still recommend the PureB2B content team for companies who have had success with outsourced content. And the design of the deliverable was fantastic.
What problems are you solving with the product? What benefits have you realized?
Lead generation, content marketing, database growth, content development, lead nurturing
