Critical Mention

What do you like best?

Critical Mention provides the ability to switch from keyword searching to boolean searching, allowing greater control to filter results to find exactly what you are looking for. Being able to integrate social media listening into PR reporting is a huge bonus and something our clients have enjoyed immensely. The reporting has been another huge benefit. Being able to clearly present coverage, provide hits in different sections, paired with the ability to create a template for each client has been very successful. Lastly, the metrics and graphs for the reporting have saved an exuberant amount of time when presenting results to our clients.

What do you dislike?

It can be challenging to find placements in smaller trade publications and nice media outlets. Often trade publications only post their monthly issues online through a PDF which Critical Mention is not able to scrub for these mentions. The media database is new and still growing, so at this point not 100% reliable as a sole source to research and obtain media outlet contacts.

Recommendations to others considering the product:

The platform provides all the tools for news monitoring I need. The customer service is excellent and always available to quickly help if additional assistance is needed.

What problems are you solving with the product? What benefits have you realized?

With unlimited searches, I am able to both track current client coverage/placements as well as monitor competitor publicity, as well. This offers greater industry insight and better planning for my clients.