Facebook Pages Manager

What do you like best?

Facebook makes products and solutions that are built for the masses. They are built for the masses, and they are built for Facebook. While there is nothing like Facebook on the planet, you not only need to use Facebook, you have to use Facebook. It's the standard, and they are the trailblazer in social media, they've reinvented advertising (much to their customers' benefit), and they never stop adding onto and perfecting their solutions.

What do you dislike?

The real issues are, first, Facebook changes its product so often, and in so many fundamental ways, that you have to constantly be educating and re-educating yourself on using the tools, the navigation, and the workflow. That means you can very often find yourself at a loss when under a deadline or trying to work on a mission critical process or product. This is great for Facebook, but not necessarily for the customer. Facebook needs to perfect the ability to adopt and adapt, without leaving its customers in the dust. Also, you're never quite sure when a process will work (sometimes they just don't), and when it's a new thing, and it's not working, you don't know if you're doing something wrong, or the Facebook process is just wonky or broken. Again, not a customer focus. This also plays into the suspicion that sometimes Facebook is just doing things for itself, and its bottom line, and the customer has to get with the program, or -- there's no alternative. What is Facebook doing to address this perception? The point is raised very often, but it doesn't seem to ever register.

What problems are you solving with the product? What benefits have you realized?

It's a great place to manage content across Facebook and Instagram. It's nicely integrated, the interface is clean. And it mostly just works. Except that when it doesn't, you're really really stuck.