Audiense is the world’s pioneering Audience Intelligence platform, helping marketers and consumer researchers to be innovative and develop relevant audience-centric strategies through proprietary social consumer segmentation, and providing insights on who they are and how to engage with them in the most meaningful way.
Served more than 100k+ customers globally since 2012 from our offices in the UK and Spain.
We have two products:
#1 Audiense Insights: Audience intelligence and segmentation
#2 Audiense Connect (aka Socialbro): Twitter marketing tool
Unique challenge:
Culture is always on the move, making difficult for existing consumer segmentation to keep up. Audiense’s social consumer segments are derived from consumers’ behaviour “in the wild”, making it more likely to reflect real affinities, and become a powerful new input to the segmentation strategy.
Marketers can use Audiense to rapidly identify unique approaches to marketing to consumers that, because they stem from rich and varied social data, provide competitive differentiation.
What are we trying to solve?
#1 Traditional consumer research is time-consuming, static and very expensive
#2 Organisations are struggling to incorporate social data to their strategy. For instance, Social Listening is keyword-based and not audience-based
#3 Brand strategy & personalisation have become very tactical at the expense of performance marketing
Nathaniel H.
Advanced user of Audiense
★★★★★
Audiense is the world's number one audience intelligence solution - 2020
What do you like best?
Provides deep insight into segments, influencers of these segments and psychographics of these segments. This type of insight is extremely useful as a way into the real drivers of online/offline conversation on any topic. Audiense has created an elegant Insights dashboard with oodles of sections, dials and whistles to help ferret out all sorts of useful information about a specific audience related to a keyword, hashtag, theme, or persona type. Also, it is very helpful to have multiple social links next to each influencer on the Influencers tab, for deeper research into specific individuals.
What do you dislike?
I would like to see a more fleshed out "dossier style" breakdown of each individual audience member and each individual influencer.
Recommendations to others considering the product:
The Insights section of Audiense is truly un-equalled in terms of providing deep, nitty-gritty guidance about specific segments.
What problems are you solving with the product? What benefits have you realized?
We are finding ambassadors for the brands, banks and financial services groups we work with (using the Influencers tab on the Insights dashboard. We are identifying individuals who command attention/drive awareness on topics amongst finely vetted subject matter expert groups. We are able to really dig deep and find current thought leaders using Audiense.
Review source: G2.com
