Affinio is an augmented marketing analytics platform powering data-driven business decisions for some of the world’s most innovative brands and agencies including Unilever, Lionsgate, and R/GA.
Behind Affinio is an award-winning, AI-powered segmentation & visualization technology that automatically surfaces insights from any dataset (e.g. social, DMP, CDP, etc.). Unlike traditional BI or advanced analytics tools, Affinio democratizes data-science & makes insights accessible across the enterprise to both technical and non-technical users.
Customers use Affinio in a myriad of ways, spanning customer segmentation, global audience research, persona development, media planning, content and creative strategy development, influencer marketing, and sales enablement.
Affinio’s intuitive UI, ease-of-use, and speed-to-insight make for an unrivalled ‘out-of-box’ solution customers depend upon.
Andres D.
Advanced user of Affinio
★★★★★
Affinio Gets Listening Right... and Is Only Getting Better
What do you like best?
Affinio takes the data you need and puts the right twists and turns in, or allows you to do so. Profile types you never expected are suddenly more clear and apparent, allowing for a bevy of reactions and strategies to grow from the info within. Updates also seem to be frequent, as Affinio continues to expand its capabilities, such as working with YouTube data, a platform that is quickly becoming more and more important to my organization. Add in some great visual options that allow for a quick understanding of perspective and you've got quite the powerful tool.
What do you dislike?
Navigation isn't always the clearest throughout the platform, as tabs don't always give enough clarity or I just end up feeling lost. And it would be nice to customize certain factors (tab placement, initial analytics, etc.), but that last complaint is probably a smaller factor.
What problems are you solving with the product? What benefits have you realized?
My team has been using Affinio insights for a lot of client consultation and RFP building. We've revealed certain customer groups to brands who were unaware, and have been able to show potential customers that we're capable of breaking down their fanbase as well as the competition's.
Review source: G2.com
