WordStream

WordStream is a online advertising software platform built for small to medium sized businesses with step-by-step guidance on how to get more leads, customers and revenue quickly from paid search and paid social advertising campaigns.

Languages supported: English

9.0/10 (Expert Score) ★★★★★
Product is rated as #16 in category Search Advertising Software
Ease of use
8.9
Support
9.1
Ease of Setup
8.8

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WordStream Advisor is an online advertising management software solution offered by WordStream, Inc. It allows advertisers to manage their Google AdWords, Bing Ads, and Facebook Ads campaigns from a single dashboard, the only software solution of its type to offer both PPC and paid social management.

WordStream Advisor aims to simplify every aspect of online advertising, from ad creation to ongoing campaign monitoring. At the heart of WordStream Advisor is the 20-Minute Work Week, which allows advertisers to make changes to their PPC and paid social campaigns based on intelligent, personalized recommendations based on users’ individual account data. This enables users to make changes across the entirety of their accounts without wasting hours sifting through irrelevant data, in addition to making it easier for advertisers to identify areas of their account that can be optimized for immediate gains. Simply review the recommendations offered by the 20-Minute PPC Work Week, make the suggested changes, and get on with running your business.

WordStream Advisor’s features will also help you manage geotargeting, dynamic keyword implementation, call tracking and conversion tracking, performance reporting, and landing pages. For an added fee, the company offers premier consulting services through a dedicated account manager, as well as a managed services program, where a dedicated account manager fully manages your PPC account and campaigns for you.

In addition, WordStream offers a number of free tools for marketers, including the AdWords Performance Grader, which quickly and securely evaluates the strengths and weaknesses of an AdWords account before providing users with a personalized report identifying areas in which improvements can be made. The Grader also offers users insight into how their account compares to competing advertisers in their industry and with similar budgets, as well as according to established PPC best practices. This allows advertisers to see, at a glance, how well they’re doing and how they stack up against the competition. Other free tools include a Landing Page Grader, Bing Ads Grader, and free keyword tools for SEO and PPC keyword list building.

WordStream
WordStream

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Customer Reviews

WordStream Reviews

Nabeel K.

Advanced user of WordStream
★★★★★
Best way to save time managing ads

What do you like best?

The most helpful thing is the 20 minute workweek that doesn't require much time to make positive changes to the account to improve performance. I also love the support from their technical implementation team who are happy to get lost in Google Tag Manager setups.

What do you dislike?

I don't like that they don't have a transparent pricing plan. In my case they offered me a lower price only when I decided to leave when my contract ended. Going up a tier was unaffordable to me so they retained me by giving me the same pricing plan I had before. It's just too manual.

Recommendations to others considering the product:

Make sure you haggle with the pricing team to get the best deal

What problems are you solving with the product? What benefits have you realized?

I save a ton of time managing my ads each week. Other helpful features are the abilities to copy paste ads, campaigns and sets. I also love the alerts they send each week and what also saves me a lot of time are the monthly reports that it generates based on a set schedule. Reporting would have been a pain otherwise.

Review source: G2.com

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