Apple’s Search Ads is way of giving app publishers paid access to the top spot in app store search results. The ad appears on the top/top left on the App Store search result pages with a blue-tinted background. Apple’s iTunes app store search advertising is one of the most overlooked user acquisition channels for iOS apps.
Customer Reviews
Administrator in Online Media
Advanced user of Apple Search AdsThe dashboard shows KPI very clearly. And setting up advanced keyword targeting was pretty easy. And the auto-optimization based on the bidding price is pretty strong. And the app installation quality seems pretty good. Uninstall ratio is pretty stable.
Overall bidding price pretty high compared to Google Ads. In the App Store Apple Connect, they don't show install source as Apple Search Ads so I feel like there is some grey area. They don't allow creating ad creatives and targeting is quite limited.
The budget is pretty important. Plan ahead of time on budget.
There is not much strong source of app installation. So Apple Search Ads is helping with stable installations. And the uninstallation is much less than Google Ads so this is a very satisfying factor.
