Effective B2B lead gen tool!
What do you like best?
I like that there is live in person training and support available 24/7 to help you with the tool and make sure that you are making the most of it. The tool provided us with the necessary infrastructure needed to build a strategy for managing and acquiring leads. Previously, we didn't have a strategy in place so it was very difficult to manage and acquire new leads. Since implementing this tool, it has freed up capacity for our staff to work on other initiatives to grow our business.
What do you dislike?
Although you are able to generate an ample amount of leads with this software, the leads are sometimes irrelevant which can be a waste of time. Some of the leads we have received have been outdated or what we call "dead leads". you need to watch out for those if you plan to use this tool. I think there could be ways to make leads more relevant to the consumer and thus save time.
Recommendations to others considering the product:
It is a tool primarily used to acquire customers. So if that is your focus this could be a good option. The primary industries this tool serves are computer software, technology, marketing and advertising. The lead scoring functionality is also strong and worth considering.
What problems are you solving with the product? What benefits have you realized?
We primarily use this for lead generation and campaign management. It works best for specific channels: outbound calls, e-mail, social media. This tool has helped us become more efficient in our lead generation activity.
