A great starting point and alternative to Yotpo's premium pricing stragey.
What do you like best?
Targetbay is a relatively young company in the review space, and the advantages of that are that the dev team is very responsive and receptive to feedback. I don't think I've ever had an issue that was not resolved within 24 hrs, if not within the hour. The functionality is similar to the aforementioned Yotpo, to which Targetbay was a replacement on our Magento store. For those looking for alot of bells and whistles, they are still a ways out, but I am confident that this company will be sitting at the table with the big guys in no time.
What do you dislike?
As early adopters, we encountered our share of bugs along the way - all of which have been resolved. But as with any startup there is a learning curve and we were in it together. That being said, the team at TB is very helpful and wanted nothing more than our mutual success.
Recommendations to others considering the product:
Have a conversation with the development team to address any concerns or functionality that you require/desire for implementation. A great tool for small to midsize businesses. Scalable and very easy to use.
What problems are you solving with the product? What benefits have you realized?
The price of upgrading our previous vendor was such a significant leap that we could not justify the spend. As so, we were stuck using their basic version and were severely handicapped by limited features. After switching to Targetbay, we were able to solicit reviews from our growing customer base at a much larger scale and capacity than with our previous tool. The ease of use and intuitive UX has made the reception positive with users.