Placements.io is changing the way digital media companies manage their advertising businesses. Placements powers multi-platform ad sales and operations for publishers and e-commerce customers with an industry-leading revenue management SaaS offering. In an increasingly fragmented ad tech landscape, Placements.io creates a connected ecosystem for its customers that helps companies to scale quickly and profitably. Everyday, companies such as CarGurus.com, IAC, Newscorp, Skyscanner, Triad Retail, and Walmart Media, and Walmart Media trust Placements.io to manage over $5 billion dollars of revenue annually.
Founded in 2014, Placements.io is based in Seattle with offices in New York City and London. We are proudly backed by the late Paul Allen’s Vulcan Capital and Revel Partners.
Placements.io has been featured in the Associated Press, Business Insider, Forbes, Geekwire, MediaPost, Morningstar, San Francisco Business Times, TechCrunch and Yahoo! Finance.
User in Information Technology and Services
Advanced user of Placements.io
★★★★★
Good tool constantly updated with new features
What do you like best?
The dashboards were very customizable and the product team is very receptive to feedback. It feels they are developing a great product that needs a lot of refinement.
What do you dislike?
The search bar was slow and the overall design is not great. Sometimes it took several clicks to get somewhere while instead there should be a button.
No easy connection to Data Studio.
Recommendations to others considering the product:
They should analyze how people use the platform and create more shortcuts or implement a better flow. I took too much time to create a campaign.
What problems are you solving with the product? What benefits have you realized?
We were using it to manage and book media campaigns run via Google Ad Manager. Instead of creating the campaign in GAM, we were creating it in Placements and then pushed on GAM.
Review source: G2.com
