Simple Ad Insertion Tool Providing Additional Monetization
What do you like best?
Browsi has a great team to work with, and while I am not a developer, the implementation process went very smoothly. Inserting additional ads into our articles in places that were not covered by our ad map has resulted in additional revenue that we would not have otherwise earned. The ability to set rules for when and where the inserted ads appear on our site was key to getting our product team to sign off on getting them onto the site. They also pass key values based on estimated viewability allowing us to set floors for our most valuable inventory.
What do you dislike?
The only real downside is that they do activate 100% of our ad stack when they insert an ad, but they have added additional support in that regard since we began working together.
Recommendations to others considering the product:
Considering the ease of use and the support that Browsi provides, the only better solution that I could imagine would be building it in house.
What problems are you solving with the product? What benefits have you realized?
Browsi is able to insert additional ad slots on a web page based on rules that the publisher decides upon. This is especially useful to us as we have many articles that are quite long and our ad map cannot account for all of the variance. We have been able to earn additional revenue by implementing the Browsi solution. The support team has always been very responsive and they are proactive in providing analysis that has improved overall yield. They have also continued to provide additional technology and services at no additional cost, providing additional value.
