TVSquared ADvantage, a TV performance analytics and optimization platform, gives advertisers everything they need to measure, optimize and plan for TV campaigns that maximize media spend, generate the greatest response and drive sales and conversions.
Customer Reviews
User in Retail
Advanced user of TVsquared AdvantageI love the easy charts and graphs to model spend trends over time. I enjoy being able to dive into different segments of the company's spend to understand the type of media they're buying, from duration to network type to demographic targets.
Sometimes it can be a little tricky and confusing to navigate the menus between tabs as there seems to be a little bit of overlap.
This is a great piece of software if you're trying to understand more about the effect your media dollars are having. It helps us attribute web traffic lift to our ads and prove out the strength of our media buys.
We've got a much stronger idea how other people in the industry are allocating their media dollars and using some of those insights to run tests of our own to grow our campaigns.
