Nativo is the leading advertising technology platform for brand advertisers and publishers to distribute, optimize, and measure native advertising. Nativo arms brand advertisers with a comprehensive catalog of native formats and the ultimate content advertising platform that combines automation and insights with highest-quality reach. For media companies, Nativo provides an integrated native technology stack that makes it easy to sell, deploy, and optimize native ads across their media properties expanding their revenue potential while delivering a better, non-interruptive experience for their audiences. More than 600 brands and 400 publishers converge on the Nativo platform to power the new paradigm in digital advertising. Learn more at www.nativo.com.
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Agency in Marketing and Advertising
Advanced user of NativoWhat do you like best?
The user experience of having someone click an ad yet not leave the site was the main selling point. Allowing the users to visit a micro site within the domain they intended to visit made the ads feel less intrusive and drove higher CTR's. In addition, they offer many different types of metrics such as how long someone interacted with the ad, which was great insights for optimizations and cool new metrics to show a client.
What do you dislike?
Setting up a campaign could take a bit longer than usual. Not because of Nativo's customer service (which is great), but the set up requires a bit more info than usual which typically took the client longer than usual to provide.
Recommendations to others considering the product:
Reach out to your rep for any questions or concerns. They are excellent at getting back to you in a timely manner and are very informative. Having someone that you can reach out to and almost always have answers is a huge plus. When the rep was unaware of the answer to the question I asked, they were always honest about it and got back to me with an answer quickly.
What problems are you solving with the product? What benefits have you realized?
Nativo allows you to drive positive performance that most Native partners in the space do not reach. This not only drove awareness for the brands but gave them insights for what was working and why it had a positive outcome.
