Adtriba

The system captures all marketing touchpoints and calculates the actual profitability of each campaign through big data technology and AI. By reporting the results in one simple dashboard Adtriba massively reduces cross-channel complexity and allows for an optimization of marketing performance.

Languages supported: German, English

Platforms: Mac, Win, Linux

Price: $$$$$

Business Size: 1

9.6/10 (Expert Score) ★★★★★
Product is rated as #8 in category Attribution Software
Ease of use
Support
Ease of Setup

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Adtriba allows advertisers to track, control and optimize their marketing activities across all digital marketing channels through AI and user journey analysis. The solution tracks all cross-channel and cross-device user journey events, onsite and offsite, as well as TV ad and offline campaign data. Machine learning algorithms are being applied to process these user journey events to produce attribution models as well as actionable customer segments and insights to increase ROI.

Adtriba
Adtriba

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Customer Reviews

Adtriba Reviews

Felix W.

Advanced user of Adtriba
★★★★★
very useful tool to determine potentials

What do you like best?

once you have set up your setup, you can quickly get a detailed overview of your customer journey, including touchpoints and costs

Crucial cost factors can be reduced and budget can be used elsewhere.

The support and cooperation is very good and always there for you

What do you dislike?

Adtriba can do a lot, which is not a disadvantage, but if you want to have extensive evaluations, you have to be very much involved and know all processes in detail. Clearly, the more often you work with it, the easier and faster it is.

Recommendations to others considering the product:

good tool to really evaluate your customer journey and realign your strategies accordingly. It can help to reduce costs and use them elsewhere and more efficiently

What problems are you solving with the product? What benefits have you realized?

Adtriba gives us a granular view of our traffic (brand or non-brand), allowing us to more accurately identify and optimize expensive traffic.

Review source: G2.com

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