Traackr

What do you like best?

The discovery function I feel is most useful in discovering new influencers. Being able to create a report and study the influencers that posted about a different brand has also been extremely valuable in analyzing the campaigns of other brands. We first used the platform as a simple social listening tool, but now use it in all areas of influencer marketing. It is most beneficial in the creation of paid campaigns, since there are often in-feed paid posts in the deliverables for these campaigns. Additionally, we love being able to use the platform to check if an influencer we worked with in the past has posted about us, without having to search for the post in our internal systems.

What do you dislike?

IG Story capture & no search bar in VIT.

What problems are you solving with the product? What benefits have you realized?

Being able to monitor 300-500 person mailers has become much easier. Additionally, we are able to monitor the influencer landscape and our community better.