HYPR is an influencer marketing platform providing clients with in-depth audience demographics of social influencers, with access to influencer audience demographic data, reach, gender, location, engagement and direct contact information.

Languages supported: English

8.8/10 (Expert Score) ★★★★★
Product is rated as #60 in category Influencer Marketing Platforms
Ease of use
9.1
Support
8.6
Ease of Setup
9.4

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Make sure every dollar you spend on an influencer reaches an audience who matters. Discover and engage the right influencers from our evolving database of 12 million. Utilize high-powered AI to identify and evaluate influencers from 30,000 categories and 100+ countries — easily narrowing down to the right influencers with audience demographic, geographic, and engagement data.

Easily engage and manage relationships, then measure performance in real time. HYPR offers the leading influencer marketing platform in audience intelligence.

Our differentiator is the high-powered tech that ensures you get the best insights from influencer campaign management. Our tools let you see audience overlap across influencer networks, audience health scores, and content quality reports so you can make sure your influencer partners are the right fit, fraud-free, and brand safe.

Our beautiful and smart analytics dashboard lets you assess your campaigns easily. Leave vanity metrics behind and automate influencer performance measurement across meaningful KPIs: cost-per-engagement, participatory demographic data, earned media value (EMV), and true campaign reach of Instagram stories and posts.

Our platform is purpose-built for marketers: Manage multiple campaigns and optimize costs by focusing on the right influencers with true, measurable reach. You’ll be scaling your influencer program in no time.

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HYPR clients include over one hundred Fortune 500 brands as well as the biggest advertising and PR agencies in the world. We are the recipient of the 2019 Best Content Marketing Tech Platform from Digiday, the 2017 International Performance Marketing Award for Best Saas/Tracking Platform, the 2017 MarCom Award for excellence in Print Media/Print Creativity/Editorial, and the 2018 Martech Awards for Best Influencer Marketing Management Platform. HYPR was ranked 163 in the Inc. 5,000 list of fastest growing companies (19th in NYC).

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Customer Reviews

HYPR Reviews

Administrator in Apparel & Fashion

Advanced user of HYPR
★★★★★
Great Program for Brands Working Heavily in the Influencer Space

What do you like best?

HYPR has been very helpful in vetting influencers. When deciding which influencers are the right ones to work with, based on company goals, HYPR allows us to really dive into their analytics. We also like the organizational flow and tracking of metrics on each campaign.

What do you dislike?

While the database is large, HYPR is missing many micro-influencers. Fortunately their team is typically quick to add requests. Now they just need to add TikTok influencers/analytics!

Recommendations to others considering the product:

HYPR can be a great resource to any brand or company that relies heavily on influencer marketing on a large scale. Be aware that some functionality like TikTok analytics is missing but overall it is a good program.

What problems are you solving with the product? What benefits have you realized?

We have been able to more quickly evaluate influencers and track their performance easily without all the manual work. Time is money and HYPR helps save us time.

Review source: G2.com

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