Comscore

Comscore, Inc. is a internet technology company that measures what people do as they navigate the digital world - and turns that information into insights and actions for our clients to maximize the value of their digital investments.

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8.2/10 (Expert Score) ★★★★★
Product is rated as #92 in category Digital Analytics Software
Ease of use
7.5
Support
8.1
Ease of Setup
7.1

Comscore is a trusted partner for planning, transacting and evaluating media across platforms. With transformative data science and vast audience insights across digital, linear TV, over-the-top (OTT) and theatrical viewership, we are a powerful third-party source for reliable measurement of cross-platform audiences.

Learn more: www.comscore.com

Comscore
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Customer Reviews

Comscore Reviews

Cynthia D.

Advanced user of Comscore
★★★★★
Industry Standard But not always reliable

What do you like best?

The platform is easy to understand and figure out if its your first time using it. I was never taught how to use it but am now a pro and have done many pull.

Although I dont always think the data is accurate, I am pleased with how much data the platform actually has and have never not been able to find exactly what im looking for or at the very least, something that is very similar

What do you dislike?

I often find times where I'm looking at the data it provides and it doesn't always seem accurate.

The tool itself is very janky and although it is easy to use, its incredibly frustrating and I feel like I'm working on a platform from the 90's

this could be my computer too but i find that it often freezes and crashes and not just when I click to pull/ add or take away some break outs. Again, this could just be my computer/network but it happens a few people in my office

It would be nice to be able to see a weekly breakout of data instead of only monthly breakouts. this would help discover more trends

It would be nice if you could look back on past pulls from people within your network without freezing. Although this is not always an issue, it would certainly be helpful

I also wish we could get more information on other countries such as Canada and an overall Europe pull. Unsure if this is already a feature I just dont have access to you but if not, it would be really helpful to add

Recommendations to others considering the product:

Although I wrote a lot of feedback, I think it is a useful too and a great industry standard! In comparison too other vendors, I do believe ComScore is the most accurate

What problems are you solving with the product? What benefits have you realized?

I have found that any time my team have reached out to Com Score about an issue, someone has always responded promptly and we have been able to find a solution or workaround withing 48 hours.

Review source: G2.com

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