TPS Engage is a very revolutionary startup company. It's the Robinhood of the digital billboards.
What do you like best?
I've been working in the advertising industry since year 2000 and I have to say the TPS is one of those rare NEW thing that are going to revolutionize the way we do communication and the way we create advertising work. I like the flexibility and customization that TPS offers to all his customers. But the most remarkable characteristic is the entry price for each media space. Giving people the opportunity to buy digital billboards by the hour (instead of by the day or the week) is creating a completely new way of using the media, both from a creative and a marketing perspective.
What do you dislike?
The more media companies will buy into this new, innovative, technology system, the more spaces will be available to purchase, the more the old, good, often unaccessible, billboard media space will turn into the one of the most democratic media ever. If I had to wish for an improvement, I'd say: "I wish I had more screens available!". Which is not really something I dislike from TPS, it's more a wish that more media companies would buy into this new way of communicating.
Recommendations to others considering the product:
I've been working in the advertising industry since year 2000 and I have to say the TPS is one of those rare NEW thing that are going to revolutionize the way we do communication and the way we create advertising work. I like the flexibility and customization that TPS offers to all his customers. But the most remarkable characteristic is the entry price for each media space. Giving people the opportunity to buy digital billboards by the hour (instead of by the day or the week) is creating a completely new way of using the media, both from a creative and a marketing perspective.
What problems are you solving with the product? What benefits have you realized?
Democratizing media spaces. Everybody can access those once-unaccessible spaces. Thanks to TPS, a one hour billboard in Times Square, for example, can cost as low as $18! You can't purchase almost anything in NYC with $18 now days. This is incredible. This is the future. TPS Engage is practically transforming outdoor billboard into banners. You can upload your media from the TPS platform in no time. And you can visualize where it will be aired.
