Xandr Invest

What do you like best?

One of the few things I like about Appnexus is the being able to plug into PMPs that are listed in the marketplace. Makes it much easier to find inventory from publishers without making additonal contacts outside of the system.

What do you dislike?

I dislike alot. From the long creative approvals, to the lack of inventory targeting, it is not a well rounded DSP. There are much better choices out there.

Recommendations to others considering the product:

There are other feature rich DSP and SSP you can go with. I would recommend Appnexus for budget conscious companies as the cost of much lower than its competitors.

What problems are you solving with the product? What benefits have you realized?

We are using Appnexus as an SSP and as a DSP. Both products are extremely lacking out of the box and it needs many plugins.