It's one of the best free reporting tool
What do you like best?
Awesome graphics, very easy to generate an automated report, in few clicks you can set up multiple reports, especially for marketing tools. Data studio provides me a free solution to show analytics reports, very intuitive, for users who are non google analytics heavy users.
Also on data studio you can deploy dropdown menus, to filter different kinds of source data.
What do you dislike?
It's not very easy to deploy a bridge or a connection, between a non-google product and a data studio.
Also, the integration, between data studio and Adwords, it's a bit limited.
There isn't a free integration tool to use Google Data Studio and Third-party paid ads options, like Facebook ads, Instagram ads, or Linkedin ads.
If you have different kinds of conversions on AdWords, it's not very easy to split, or only show the results of 1 specific conversion type. Also not allowed to show ads results, filter ad label.
When you need to "group" data it's not very easy, you need to "coding" a bit, not very easy for marketer users or non-developer users.
Sometimes when you need to apply filters, it's a bit limited the way how you can do it, also, sometimes when you need to select more than 1 filter per graph, could generate a conflict to show the information.
Recommendations to others considering the product:
Google Data Studio offers a good solution, 100% free, to deploy reports, without know stronger knowledge of coding.
What problems are you solving with the product? What benefits have you realized?
Data studio helped our team, to automate reports, and also, has more detail about our data and find good insights. Also, it's a big time saver when we need to present and deploy reports.
Also help us to deploy graphs and compare information very useful, for just simple spreadsheets.
