Salesforce Audience Studio

What do you like best?

I like how intricately it is designed so that you can build out pretty much whatever your business needs. There are so many great tools for reporting, analytics, data management, process tracking, sales orders, etc. It is also easy to use and has a clean interface.

What do you dislike?

I don't have any complaints about it, only the way that our company would restrict how certain fields were created. There's a separate special position for the person who creates all of our forms and reports within SF, maintains data integrity, improves process efficiency, etc.

Recommendations to others considering the product:

Make sure you have someone who is advanced and trained in SF or you will be missing out on a lot of its features and may not really know how to build out what your company needs.

What problems are you solving with the product? What benefits have you realized?

Process flow, data management, etc. It is very flexible and the data can be easily exported, manipulated, filtered, etc. to anything you want to show. It also helps with sales forecasting and reporting.