Zoho Campaigns is an email marketing automation product that helps you reach your subscribers with the right message at the right time. You can create beautiful emails in minutes using theВ pre-designed templates,В layouts, and the drag-and-drop editor.В
Say goodbye to importing and exporting list data fromВ CRM for the sync function in Zoho Campaigns takes over this chore for you so you can focus on growing your audience, customers, and sales. You can also embed our ready-made sign-up forms on your website to automatically bring in subscribers to a mailing list. If you have your subscriber data in an excel sheet, you can still import them manually.В
Zoho Campaigns comes packed with features likeВ dynamic content,В email polls, andВ automated list segmentation to help you send personalized messages to your audience.В WithВ A/B testing campaigns, you can figure out which design or subject line works better with your audience; and, our list management keeps your list clean and spam free.
Email opens, clicks, and forwards are all tracked in real time. The best part is, unsubscribes and bounces are automatically handled. With the help ofВ campaign and list comparison reports, you can analyze the performance of your campaigns and understand the behavior of your audience.В
UsingВ autoresponders, send drip emails to nurture subscribers based on their interaction with your previous campaigns.В Also, addВ scores to your subscribers’ actions on your emails to identify the most engaged subscribers and push the data toВ Zoho CRM with the help ofВ email workflows.В
On top of all this, as email marketing regulations are getting stringent day-by-day, Zoho Campaigns does it part to help you comply with the email marketing laws and regulations.В
To know further, visit,В https://www.zoho.com/campaigns/В
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If you want to give the product a try, sign up for aВ free account,В https://www.zoho.com/campaigns/signup.html
James N.
Advanced user of Zoho Campaigns
★★★★★
A solid and basic email system, but be warned you get what you pay for.
What do you like best?
The ease of use and ability to dive in makes it quick to adopt, support is freely available but there can be a language barrier at times being based in India. That is not to say the willingness to help isn't there, just communication can sometimes pose a problem. There is also a good solid set of templates made available to get you started.
The hosted media library is also very handy when working within teams as it allows you to all use the same assets.
What do you dislike?
Limited functionality that is just expected, this includes HTML packaging, creation, and often you can spend more time debugging your campaign than creating the content. I would also be cautious of the simple fact that Zoho mail seems to bounce/server rejected more often than the more established suppliers. Some of the finer control details such as segmentation etc. can at times be basic and not fully featured.
List management is also not as optimised as more mature systems but provides a good solid foundation.
Recommendations to others considering the product:
A good starting campaign system but it is important to realise its limitations early on. Otherwise you can invest a lot of time and energy into an email campaign system that you will very quickly outgrow. I would look to engage with a consultant if unsure, as the one off cost for a consultancy session will far outweigh any additional costs of having to move systems prematurely etc.
What problems are you solving with the product? What benefits have you realized?
Quick, simple messaging is easily achieved through Zoho Campaigns, but id look elsewhere for more complex campaigning needs.
Zoho campaigns is a great tool for basic simple messaging but it would fall short should you wish to do more transactional email campaigns etc.
Zoho reporting allows us an easy to manage reporting system that is fed directly from the Campaigns module, this greatly speeds up cross channel analytics and the ability to create responsive reports.
Review source: G2.com
