Zeta Marketing Platform

Digital marketing messaging platform

Languages supported: English

6.6/10 (Expert Score) ★★★★★
Product is rated as #75 in category Customer Data Platform (CDP) Software
Ease of use
6.5
Support
6.3
Ease of Setup
5.8

Zeta Hub is an intuitive solution designed for marketers. Creating, launching and measuring lifecycle marketing campaigns is managed in 4 modules: Discover, Design, Deploy and Analyze.

Discover: Empower your data in Zeta Hub’s Discover Module. Using the non-technical query tool, data can be leveraged to build customer relationships and improve strategic decision making for your marketing programs.
– Access a consolidated 360В° view of your customer
– Manage business rules & predictive model insights
– Slice and dice customer data with drag and drop functionality
– Discover and save new segments and analysis for future use

Design: After discovering new segments and opportunities in your data, it’s time to optimize that information in lifecycle campaigns. The Design module create multichannel campaign messages, workflows, creative and triggers to nurture and engage your customers throughout their lifecycles. Easily define and manage your business rules and assign right offer and channel for execution.
– Build campaigns visually
– Target audience segments
– Apply exclusions
– Define variable content business rules
– Assign offers or channels of execution.

Deploy: Once the campaign logistics are established, Deploy delivers a campaign approval process which ensures the core components of the campaign are validated before execution.
– Proof and approve campaign assets
– Control distributed marketing efforts
– Schedule & deploy campaigns
– Review campaign history

Analyze: It’s time to review your achieved results. The Analyze module enables continuous measurement and optimization of your lifecycle campaigns. These insights help you understand how to make future campaigns more impactful.
– Enable continuous measurement
– Access library of interactive reports & dashboards
– Understand campaign & channel performance
– Discover new opportunities to achieve marketing goals

Zeta Marketing Platform
Zeta Marketing Platform

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Customer Reviews

Zeta Marketing Platform Reviews

Syed D.

Advanced user of Zeta Marketing Platform
★★★★★
Does the job but lack the finesse to provide a great experience.

What do you like best?

The great thing about Zeta Marketing Platform is the Email Marketing management and control. It offers the ability to build marketing campaigns, set the target audience and scheduling all from a single window. The visual campaign builder is a great feature that is easy to use and make the work highly easy.

What do you dislike?

It lacks fluidity and smoothness because of the bugs present. Although they are minor and only come at certain times. It has to up it user experience to take on the bigger player in the market.

Recommendations to others considering the product:

The platform provide good opportunity to make use of customer data. It help in making marketing campaigns and email marketing using the data collected. The AI insight isn't that great because of the slightly buggy interface but the campaign creation for email marketing is very good.

The reporting of the active campaigns can be control from the console which is not the best but gets the job done. All in all the platform does what it advertises and that should be the bottom line to justify the usage.

What problems are you solving with the product? What benefits have you realized?

I used it for our customer email marketing management and to send newsletters to people. This enable campaign monitoring and user interaction etc.

Review source: G2.com

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