Upland Localytics

Localytics is a marketing and analytics platform for mobile and web engagement. We give brands the data, intelligence, and marketing channels to deliver meaningful, personalized customer experiences that resonate.

Languages supported: Danish, German, English, French, Italian, Portuguese, Spanish

7.8/10 (Expert Score) ★★★★★
Product is rated as #41 in category Mobile App Analytics
Ease of use
9.0
Support
6.7
Ease of Setup
0.0

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Upland Localytics is a leading mobile app analytics and marketing platform. We give companies the insights and tools they need to improve their mobile app acquisition, engagement and retention efforts. Our secret sauce is in the data. We use all the data surrounding your app, your users, and how they interact with your brand to deliver highly targeted and personalized engagement, including app and web push, in-app, app inbox and location-based campaigns. We then use digital intelligence to optimize your ability to deliver hyper-personalized campaigns that make your customers love you more with every experience.

Our platform is used in more than 6,000 apps on more than 2 billion devices by companies such as Live Nation, HSN, Comcast and The New York Times. We dedicate ourselves to helping top brands deliver meaningful customer engagement that drives the next best action for their customers.

Upland Localytics
Upland Localytics

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Customer Reviews

Upland Localytics Reviews

Administrator in Telecommunications

Advanced user of Upland Localytics
★★★★★
Clean, intuitive and helpful platform

What do you like best?

How quickly I can build complex segmentation queries, which pull in various factors (e.g. time window, events and event properties) and that I can manipulate the metric displayed (e.g. cumulative, average, per user or per session, etc).

What do you dislike?

Sometimes it is not possible to aggregate views across Android and iOS platforms. I have not understood when it possible to do and when it is not. Also that unique user count is by unique devices and not a more intricate cross-property measurement that follows individual human users. Moreover, struggling that we don't have coverage on our desktop app!

Recommendations to others considering the product:

More of a recommendation to others considering any analytics platform: consider which business questions you seek to answer, and then evaluate how capable the platform is in answering them.

What problems are you solving with the product? What benefits have you realized?

Helping PMs make data-informed decisions with their products. Thanks to Localytics we have a better sense of how our product is being used.

Review source: G2.com

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