What do you like best?
The thing that we like best about Turtl is that it promotes a different way of working and thinking. It has made us think far more creatively about our outputs, our end users and how our brand is perceived. We are striving to be seen as innovative and forward thinking rather than conventional and purely academic - and Turtl helps us with this through the ability to create content that pushes boundaries.
Also, personally, one of my favourite things about Turtl is how easy it is to use. Everything is common sense and where it should be and has made introducing the tool into OHE seamless.
And we can't talk about the best features of Turtl without mentioning the team who are always so supportive and visionary and who really believe in the product. You really do have an amazing, Turtl'tastic team!!
What do you dislike?
The only niggle would be around navigation. It's really easy to skip into different sections without meaning to because the arrows are always clickable on the page - it would be helpful if they only became clickable when you hovered near the left or right of the page.
It would also be a lot easier if you could do minor picture edits in Turtl (i.e. changing to black and white). This would save time - at the moment we find a picture we think will look good in the image library on Turtl, save onto the desktop, open it in picture editor, re-save it, re-upload it. And then if you decide that it doesn't work start the process all over again.
It would also be great to have a 'no column' option in Immerse so you have complete freedom re the sizing of your features / pictures.
Recommendations to others considering the product:
Do it - it will change the way you think about the content you produce, how it's consumed and enables you to gain incredible insights into the end user experience of your content.
What problems are you solving with the product? What benefits have you realized?
We were looking for a solution that makes our content really stand out and increase the professional feel. Our outputs need to compete with large consultancies who have large teams of content producers (rather than our team of one) and with prestigious academic institutions. The visual emphasis and templates has allowed us to do both - we have had very good feedback on the what we have created.
