Trackify Pixel App and Facebook Audience Builder

What do you like best?

I find it amazing that a small business can use the Pixel Application to target the (most likely to buy) customers with products they have already viewed.

What do you dislike?

We haven't had any issue so far. We have only used Pixel for two ad campaigns.

Recommendations to others considering the product:

We implemented the apps through a couple of smaller ad campaigns. This may be the best way to start out and test the waters. But I can also see how using the apps for a larger campaign would have a high return on investment.

What problems are you solving with the product? What benefits have you realized?

We use Pixel and Audience Builder mainly to create look-a-like audiences for our Facebook ad campaigns. We have seen direct sales of the items advertised through our ads where Pixel and Audience Builder were used.