Topic is an excellent content planning tool
What do you like best?
I like that Topic pulls all of the competitor information into one place in their content brief creator so that it is easy for me to review when creating content templates/outlines. The content grader is another valuable tool within the platform that lets me analyze the content after it is written so that I can improve it to beat other ranking web pages.
What do you dislike?
There is nothing to dislike! I have tried a few other tools such as MarketMuse and found that this one has the best functionality and UX for my content template needs.
What problems are you solving with the product? What benefits have you realized?
I use Topic for content planning and content template/outline creation. This platform/tool allows me to create outlines faster and with better topic coverage through detailed outlines for improved SEO writing. After writing the articles, I then upload the completed text into Topic to use their content grader to make sure that the text is optimized to include words and phrases that ranking competitors are using in their web pages.