Great first experience with Sprout
What do you like best?
Sprout has a really user-friendly dashboard and is visually appealing. That reporting data is presented in a variety of ways that is useful to different types of learners. So far, their support team has been very responsive and helpful in setting up our account. We are also able to respond to incoming messages in one place, instead of through each individual platform.
What do you dislike?
As a first-time user, Sprout is a bit overwhelming at first. It's hard to know where to start with all of the different capabilities, but I'm looking forward to learning more with time.
What problems are you solving with the product? What benefits have you realized?
We're working towards analyzing our data from social with the help of Sprout. Prior to using Sprout, we were only able to speak anecdotally about what posts were performing well, or not well, but now we'll be able to pull factual data. We are also able to categorize and tag our posts to have better knowledge about what our audience is responding to. We've realized the benefits of tracking similar organizations and the content they put out on social media, to see how we compare.