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Snowplow is a data delivery platform that collects and operationalizes behavioral data at scale. We empower you and your team to rise above the difficulties of data delivery and organization, enabling you to focus on your data journey.
Customer Reviews
Jason Y.
Advanced user of Snowplow AnalyticsSnowplow lets us store very granular data about customer interactions with our site. It's great to have full access to the data and it's open source, so the cost is MUCH lower than comparable products like GA 360 and Adobe.
The data still needs a front-end. Snowplow is just a collection tool. Also, this is pretty difficult to self manage without a dedicated person. We talked to some implementation partners, and the costs can be quite high just for the management. Also, there's quite a bit of integration with Engineering required to get events fully logged. Therefore, getting buy-in and time in the Eng roadmap is key to getting the most out of the tool.
Allows us to debug tracking issues with GA or look at very specific situations to understand bugs that customers are encountering.
