SmartTouchВ® NexGen is a lead-nurturing, CRM/Marketing Automation platform designed by real estate marketers for real estate marketers. It combines a robust sales CRM with innovative marketing automation so you can sell more with less effort.
NexGen’s central database puts everything in one place and allows for time-saving marketing automation and in-depth sales tracking that can track where a lead is in the buying process, help your sales team focus on the right leads at the right time, with the right message, and help you better understand your marketing ROI.
Marketing Automation Features:
– Lead Capture (Registrations, Surveys, Forms, Smart Adaptors)
– User Defined Lead Notifications with Email and Text Alerts
– Dynamic Lead Scoring Contribution from Opens and Clicks
– One-Click Preference Updates for Auto Re-Engagement
– List Segmentation for Dynamic Workflow Triggering
– Automated Email Series or Drip Campaigns
– Standard & Custom Reports
– Automated UTM Tracking for Google Analytics
– Smart Web Visit Tracking with Automated Follow-Up and Notifications
– Facebook Ads Lead Get Adapter and Workflows
Email Marketing Features:
– Pre-Designed Content and Layouts for Campaigns and Email Creation
– Campaign Dashboard with Analytics and Engagement Insight
– Active Contacts Segmentation for Improved Deliverability
– Comprehensive Click Rate Reporting
– Email Validation
– On-Behalf-Of Sending Capabilities
– List Segmentation for Targeted Campaign Sends
– Smart List Cleaning for Quality and Improved Deliverability
– Email Previews Powered by LitmusВ®
– Integrated Spam Testing
CRM Features
– Graphical Dashboard with Real-Time Updates and Drill-Down Reporting
– Notification Center with Alerts for Reminders and Other CRM Tasks
– Smart Alerts to Sales for Buyer Engagement with Automated Follow-Up
– On-Behalf-Of Actions, Tours & Reminders to Track Sales Activities and Traffic
– Configurable Dropdown Options, Custom Tabs & Fields
– Broadcast Text Messaging to ‘Ok to Text’ Lists
– Send 1-to-1 Email Using Pre-Designed Sales Templates
– Lead Scoring for Dynamic Updates to Contacts and Hot List
– Advanced Real Estate Reports Using Advanced and Saved Searches
– Social Profile Sync
