Moving from strategy and planning to content creation and delivery across
channels with tight budgets and tighter deadlines. Connecting silos and
eliminating bottlenecks so it can all be done across teams and at the speed of
digital. Marketing departments have their work cut out for them today.
To effectively and confidently plan, deliver, and monitor omnichannel
campaigns with rights approved assets, marketing departments must be
empowered with simplified asset management, accelerated content creation,
and streamlined processes.
Sitecore Content Hub™ integrates five products — digital asset management
(DAM), marketing resource management (MRM), content marketing platform
(CMP), product content management (PCM), and web-to-print — into one
collaborative platform so the entire marketing department can work together
in synergy, not silos.
