Simplifi is Great for All Kids of Display, Video, and OTT Advertising
What do you like best?
My team has been using Simplifi to place display, video, and OTT ads for clients for several months. The targeting that we are able to do utilizing their unstructured data is incredible and their sales and support teams are exceptional. Response times are great and they are very attentive. By combing and overlapping different tactics such as addressable geofencing, site, keyword, and search retargeting, we have been able to greatly increase the ROI on campaigns for multiple clients.
What do you dislike?
I have not encountered anything I have disliked about their platform. The dashboard is intuitive and easy to use, the reporting is very thorough, and their capabilities are expansive.
What problems are you solving with the product? What benefits have you realized?
Simplifi has taken the hassle out of placing display, video, OTT, and programmatic ads and allowed us to eliminate the 'middle man'. There are lots of vendors (like local television stations) that are actively pushing their digital 'solutions' - but most of their products fail miserably short and the others, well they are just reselling Simplifi! As an agency owner, Simplifi has given me greater control and made those products more affordable for my clients and more profitable for me.
