SAS for Advanced Analytics and Data Mining
What do you like best?
it is an easy to use platform that helps develop models for analytics and predicting customer behavior; you can isolate data by demographics or product purchases to incorporate in to your analysis
What do you dislike?
it takes a little while to get up and running, figuring out the best way to manipulate data to perform the analysis I need
Recommendations to others considering the product:
have potential users evaluate the product using the evalution model and run through specific analysis scenarios to see if this is something that can be easily implemented within your company. Ensure you have a enough data available to be able to properly perform analysis. For example, if your data is purged often it is difficult to incorporate enough history to do a proper analysis.
What problems are you solving with the product? What benefits have you realized?
predicting customer behavior; selecting inventory by store/location based on past purchases and demographics