Great marketing platform!
What do you like best?
Reddit provide access to the specific target audiences. This social network with people who live in target locations and interested in specific topics. Great place for communication in marketing and technologies directions.
What do you dislike?
Using one link for only one community, so need to chose one place to post. User who want make a post with link could choose between small business brand community or other big publisher media community to increase reach. When it comes to paid ads, the first things I consider measuring effectiveness of advertising efforts is conversion rate. When I think about what could I like or what could I dislike about specific advertising campaigns, I'm also look at cpc, cpm, cpa, and many other advertising metrics and dimensions. In other words, I like when cost per click and cost per impressions are low but conversion rate is high. The same way, I dislike when see high cost per action (cost per conversion) and low conversion rate.
Recommendations to others considering the product:
Reddit is great big community as advertising platform and social network which marketing specialists or business owners should consider as a part of marketing strategy.
What problems are you solving with the product? What benefits have you realized?
Most benefits as highly targeted traffic are from organic posts. Reddit helps small business website to increase target traffic, reach, and brand awareness when small business website contribute in community with valuable information in articles or blog posts. Users could share a links with their website blog posts directly to target communities getting instant feedback, engagement and new potential customers.