Next generation audience intelligence platform Pulsar takes social data insights to a whole new level. Pulsar goes beyond keyword tracking and text mining, allowing you to map brand audiences and track how content spreads. We track all digital content (video, advert, website) on the social web, revealing see how it is shared across networks in real-time and who is sharing it. Additionally, we use cutting-edge data science, image analysis and premium data sources to help organizations in all industries improve their marketing.
Our customers use Pulsar for brand tracking and campaign measurement, plus more strategic insight, e.g. to optimise media planning, spot new trends, understand social issues and get creative inspiration for new campaigns and products.
Pulsar has three specialised offerings:
– TRAC is the most advanced audience intelligence platform on the market, combining keyword, audience and content tracking.
– CORE is a complete analytics tool to help you measure and optimize your social media performance and benchmark it against your competitors and the industry.
– With RESEARCH, let us do the work for you. Our team of researchers and planners are here to help you scope your brief, deliver insights and craft strategies from one-off, or continuous programs.
Our clients include: Havas, MEC, BBDO, Publicis, Spotify, Samsung, Facebook, Twitter and Tumblr.
User in Marketing and Advertising
Advanced user of Pulsar Platform
★★★★★
The best and most cost effective social listening software out there.
What do you like best?
Pulsar is great, whether you're a social listening pro with superb boolean skills or a complete novice who is not sure where to start. Pulsar caters to both and allows you to listen across a wider variety of platforms than many others. It also, and this is really important, looks good. So much social listening software is horribly designed, and Pulsar isn't. The insights are easy to understand, you're in complete control of how you search, what you look for and the charts you create. You can export everything in a variety of formats depending on what you want to do with it, and the charts are good looking enough you can drag them straight into client decks. The customer service is amazing, and if you have a suggestion they will often add it to the backlog. I've used loads of listening software in my time and Pulsar is the one I come back to time and time again as it's the best all round product. Oh, and that was before the integration with Audiense, which has added an extra layer of awesome to my insights. If you're serious about data-backed decisions, Pulsar is the clear choice.
What do you dislike?
There's not much I dislike, I think the only thing is that RTs and shares are counted as mentions so it's quite easy to run out of mentions if you're listening around bigger topics and you don't want to switch off RTs.
What problems are you solving with the product? What benefits have you realized?
I am at heart a social media strategist, and I wouldn't dream of creating a strategy without doing some listening with Pulsar first. It helps me identify my audience, flag potential pain points, streamline my sales funnel and inform my content strategy. And that's just for starters.
Review source: G2.com
