Time saving and incredibly efficient
Describe the project or task the product helped with:
The affiliate channel grows everyday with new affiliates hitting the networks surface without advertisers realising.
Most, if not all affiliates are difficult to forge or even find (even the niche ones that work really well in a particular sector)
Publisher Discovery has perfected my way of working when recruiting affiliates. They've managed to make account managers lives easier to determine best and unique results based on the brand/advertiser.
Our main goal (currently) is looking for unique content driven websites and review sites that revolve around spirits/beverages. They have [Publisher Discovery] so far been working very well for us and finding even the smallest website (affiliate) and yet this is key to us as we understand that particular affiliates audience.
What do you like best?
I really appreciate the current sliders / Widgets they have on their dashboard to enhance the filtration of affiliates from relevance to traffic score.
This is incredibly handy during time-sensitive periods.
The GAP Analysis is also something I find useful, gives me scope on what affiliates are assigned to potential competitors which is a bonus insight (...and advantage when looking to recruit them to our programs).
What do you dislike?
Unable to export data from the dashboard over to an excel sheet. Would be nice to filter through affiliates and maybe have an offline mode when commuting / on-the-go.
Recommendations to others considering the product:
I'd advise using Publisher Discovery's tool to get out of the Admin side of things when recruiting affiliates. Save time and allow the tool do your work for you (You'll still have to put your 2-cents in).
I find myself more organised and I am always in sync with my Account manager when discussing new opportunities with my Affiliate network provider.
What problems are you solving with the product? What benefits have you realized?
Publisher Discovery has solved my biggest issue when I first joined Master of Malt. Sourcing unique content/blog/review and price comparison websites that focuses on the alcohol/spirits industry.
This tool has been a blessing in disguise and is still helping me to this day.
I am also satisfied with how well I can manage my time rather than diving into the Affiliate network or through Google pages looking for affiliates. Saved me heaps of hours!